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Planning the Corporate Reputation (Rle Marketing)|Vic Markham

Planning the Corporate Reputation (Rle Marketing)

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Overview

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

This item is Non-Returnable

Details

  • ISBN-13: 9781138790834
  • ISBN-10: 1138790834
  • Publisher: Routledge
  • Publish Date: August 2014
  • Dimensions: 9.1 x 6.2 x 0.9 inches
  • Shipping Weight: 1.3 pounds
  • Page Count: 204

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