{ "item_title" : "Playground to the Exit Sign", "item_author" : [" Robert Church "], "item_description" : "Entrepreneurship is sold as freedom. Then it hands you responsibility-usually before breakfast.From the Playground to the Exit Sign is a clear-eyed guide to building a business that works in the real world: under uncertainty, under pressure, and with the inconvenient constraint that you are a human being-not a motivational quote with a calendar.Drawing on more than three decades of business experience across corporate leadership and founder-led ventures (bootstrapped and private-equity-backed), Robert Church treats entrepreneurship as what it actually is: applied judgment. You will learn how to choose the right problem, position your value so the market can recognize it, build a model that survives the math, and earn customers through evidence-not hope.This book also covers what most advice skips: How to operate when everything is uncertain (and still make measurable progress)Why busy is not the same as profitable-and how to escape the busy-but-broke trapMoney pressure, capital decisions, and why a multi-million-dollar exit can still leave a founder with far less than expectedThe legal and tax foundations that prevent expensive problems laterSystems, delegation, and scaling without breaking quality, culture, or marginsThe long game: identity, resilience, and building an asset that creates optionality instead of consuming itIf you want inspiration, there are plenty of books for that. If you want a practical framework for building a durable business-and keeping your judgment intact while you do it-this book is for you.You don't need a secret. You need a method.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/825/344/9798253441398_b.jpg", "price_data" : { "retail_price" : "13.99", "online_price" : "13.99", "our_price" : "13.99", "club_price" : "13.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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