{ "item_title" : "Podcasting Explained!", "item_author" : [" Melanie Taddeo", "Mike O'Sullivan", "Dennis Mills "], "item_description" : "This Revised and Updated Second Edition of Podcasting: Explained includes reference material on monetization strategies, podcast growth, legal issues, distribution methods, and listener engagement techniques, all of which are captured in Takeaways, a Glossary and an Index. Podcasting Explained 2.0 is updated by providing a survey of video podcasting while also exploring the impact and potential of AI for podcasters and podcasting companies. What else is new? Podcasting Explained 2.0 offers a unique perspective on how the authenticity of podcasts is being harnessed in the fields where profit isn't a foremost concern: not-for-profit and charitable causes. Learn how podcasts have been integrated into the strategies of various non-profit and charitable organizations and endeavours, including how podcasts are used in advocacy, outreach and volunteer recruitment methods. This area of the book also demonstrates how podcasts can represent a strikingly effective vehicle for speaking on behalf of the people and issues without a public or high-profile voice. Guest contributors-leaders from business, radio broadcasting, public service, elected politics, parliamentary service and charitable work-including Melanie Taddeo, Dennis Mills and Mike O'Sullivan, share how podcasts have made a difference in what they do. Podcasting Explained 2.0 looks at the most recent trends in audio transmission, including the use of micro-casts, an increasingly effective tool for business-to-business programs and more complex issues and causes. And for readers wanting a more fulsome timeline, Podcasting Explained 2.0 provides an overview of the evolution of podcasts as well their relationship to radio broadcasting and other forms of non-digital audio transmission. Podcasting Explained 2.0 is an excellent resource whether you are considering starting a new podcast, or you are looking for a comprehensive update on recent trends-maybe even thinking outside the box, looking for different uses for your podcast. For students and experienced practitioners alike, this is a book that just might inspire you to try something new, something we might even cover in our next updated edition.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/06/892/312/1068923121_b.jpg", "price_data" : { "retail_price" : "13.52", "online_price" : "13.52", "our_price" : "13.52", "club_price" : "13.52", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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