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"item_title" : "The Portable MBA in Strategy",
"item_author" : [" Liam Fahey", "Robert M. Randall "],
"item_description" : "Provides guidelines on implementing strategy in the marketplace, analyzing internal and external environments, identifying and evaluating strategic alternatives, linking strategy and action, and utilizing e-commerce.
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Overview
Provides guidelines on implementing strategy in the marketplace, analyzing internal and external environments, identifying and evaluating strategic alternatives, linking strategy and action, and utilizing e-commerce.
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Details
- ISBN-13: 9780471197089
- ISBN-10: 0471197084
- Publisher: Wiley
- Publish Date: November 2000
- Dimensions: 10.26 x 7.38 x 1.26 inches
- Shipping Weight: 2.13 pounds
- Page Count: 432
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