{ "item_title" : "Positioning", "item_author" : [" "], "item_description" : "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....-David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.", "item_img_path" : "https://covers3.booksamillion.com/covers/audiobook/50/77/9781638417750_CD426589_b.jpg", "price_data" : { "retail_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_amt" : "0.00", "savings_pct" : "0", "discount_pct" : "10", "club_savings_amt" : "0.00" } }

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