{ "item_title" : "Positive Networking", "item_author" : [" Mike Stokes "], "item_description" : "Business networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective.Having been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst This book helps new and inexperienced business networkers to- find the most appropriate networking groups for their businesses- understand how to network effectively- recognise the mistakes that poor networkers makeIt also assists organisers of networking events by- outlining how to establish and grow a networking group- suggesting ways in which rounds of elevator pitches can be spiced up- explaining in detail how to set up and run 20 different networking formatsThe book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack of new ideas. If your networking is NOT working, it is almost certainly your own fault, and this book explains why.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/73/933/420/1739334205_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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