{ "item_title" : "The Power of Negotiation", "item_author" : [" Dell Wright "], "item_description" : "When you become a better negotiator, you'll earn more money, help your company achieve its goals and enjoy a more fulfilling personal life. Author Dell Wright, a successful CEO, provides the sharp focus you need to enhance your negotiation skills. With his guidance, you'll engage in real negotiation, and learn the strategies you need to turn a no into a yes. It starts with recognizing The Power of Negotiation. Get ready to discover how to - apply the principled negotiation method, developed at Harvard University; - avoid the five mistakes that people make when negotiating; - recognize the four types of negotiating outcomes. Focus on the most important guideline of negotiation: to be fair. It's imperative that you ensure fairness so that each side comes out with a win. What's the use to negotiating or being a negotiator if you only intend to benefit yourself? Regardless of what you do for a living, you need to negotiate to get what you want while also helping others. The strategies in this guidebook provide the help and confidence you need to be a better negotiator.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/46/978/190/1469781905_b.jpg", "price_data" : { "retail_price" : "23.95", "online_price" : "23.95", "our_price" : "23.95", "club_price" : "23.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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