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The Power of Simplicity : A Management Guide to Cutting Through the Nonsense and Doing Things Right
by Jack Trout
Overview
Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the business at hand. Through case studies and interviews with executives, the author shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.
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Details
- ISBN-13: 9780071373326
- ISBN-10: 0071373322
- Publisher: McGraw-Hill Companies
- Publish Date: January 2001
- Dimensions: 8.9 x 5.9 x 0.6 inches
- Shipping Weight: 0.8 pounds
- Page Count: 224
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