{ "item_title" : "The Power of the Weak. A New Theory of Negotiation.", "item_author" : [" Lev Lester "], "item_description" : "Why do weaker parties sometimes defeat stronger opponents?Most negotiation books focus on power, leverage, and resources. This book explores a different question: how people win when they have none of those advantages.Drawing on real-life stories, historical events, business conflicts, political crises, famous scams, corporate battles, and personal experiences, Dr. Lev Lester reveals the principles that allow seemingly weak negotiators to change outcomes that appear predetermined.From entrepreneurs facing large corporations to individuals dealing with government agencies, employers, creditors, and competitors, the same patterns appear again and again. Strength alone rarely determines the final result.Through compelling narratives and practical analysis, readers will discover: - Why power and leverage are often misunderstood- How weaker parties create hidden advantages- Why some negotiations fail before they begin- How trust, timing, information, and persistence change outcomes- What history teaches about influence and decision-making- How to negotiate effectively when the odds are against youRather than relying on abstract theory, this book examines how negotiations unfold in the real world, where uncertainty, psychology, and human behavior often matter more than formal authority.Whether you are a business professional, entrepreneur, manager, investor, student, or anyone facing difficult negotiations, this book offers a fresh perspective on one of life's most important skills.The strongest side does not always win.The side that understands negotiation often does.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/816/423/9798164234867_b.jpg", "price_data" : { "retail_price" : "20.00", "online_price" : "20.00", "our_price" : "20.00", "club_price" : "20.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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