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Pr!|Stuart Ewen

Pr! : A Social History of Spin

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Overview

Based on unexplored and often confidential sources from AT&T, the National Association of Manufacturers, Standard Oil, and other major institutions, this book shows how the art of public relations has molded the "public mind" and warped the contours of American democracy. Beginning during the first World War, the book chronicles the birth pangs and coming of age of the PR culture and explores the ideas that have inspired PR strategies down through the years. 30 photos.

This item is Non-Returnable

Details

  • ISBN-13: 9780465061792
  • ISBN-10: 0465061796
  • Publisher: Basic Books
  • Publish Date: October 1998
  • Dimensions: 9.06 x 6.16 x 1.07 inches
  • Shipping Weight: 1.53 pounds
  • Page Count: 496

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