{ "item_title" : "Practical AI", "item_author" : [" Umberto Michelucci "], "item_description" : "This book provides a comprehensive yet accessible introduction to the foundations, applications, and limitations of Artificial Intelligence, with a strong emphasis on practical relevance across industries. Designed for students without a technical background, the book explains the principles of data-driven models, classical machine learning, and modern generative AI, while addressing ethical, legal, and societal questions. The book walks through the full lifecycle of an AI product: from the foundational differences between AI, machine learning, and deep learning, through data quality and governance, model validation, and the operational realities of moving a prototype into production. Beyond the technical groundwork, Practical AI also tackles the questions that determine whether an AI initiative survives contact with the real world: how to structure a project using a dedicated AI Project Canvas, which roles and competencies a team actually needs, how to weigh cloud versus on-premises infrastructure and estimate real costs, and how to navigate an increasingly complex regulatory landscape, including the EU AI Act and region-specific data protection rules. A dedicated chapter on generative AI and large language models brings the book fully up to date, covering prompting principles, AI-assisted coding, and the opportunities and risks of working with these tools. Every chapter closes with exercises and worked solutions, and a capstone project chapter guides readers through producing a final report and pitch: making this as much a hands-on course companion as a reference for self-study. Whether used as a semester-long textbook or read cover to cover by a working professional, Practical AI offers a clear, no-code roadmap for anyone who needs to plan, manage, or evaluate an AI project with confidence.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/03/236/440/303236440X_b.jpg", "price_data" : { "retail_price" : "59.99", "online_price" : "59.99", "our_price" : "59.99", "club_price" : "59.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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