{ "item_title" : "The Practical Guide to the Beard", "item_author" : [" Jean Artignan "], "item_description" : "Whether chosen for comfort, to appear more mature, or for aesthetic reasons, a beard is a means for a man to affirm his style. In the working world, where a closely shaved face has long been the norm, its return comes with a condition: that it is neat and well maintained. In this practical guide you will find all the tips for choosing a beard that matches your look and personality: trimming your beard using a detailed step-by-step technique; taking care of your beard and skin with appropriate tools and creams; choosing, trimming, and maintaining your mustache; discovering the ancient shaving ritual practiced by barbers; and learning tips to avoid the little hassles of everyday life.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/76/436/026/0764360264_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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