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A Practical Guide to Digital Marketing Analytics|Nick Kastner

A Practical Guide to Digital Marketing Analytics

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Overview

You'll learn to think in KPIs instead of vanity metrics, build reporting your leadership will trust, and apply frameworks like RACE and the "One Metric That Matters" to bring focus to a noisy discipline.

Details

  • ISBN-13: 9798997133207
  • ISBN-10: 9798997133207
  • Publisher: Syndicate Business Publishing
  • Publish Date: July 2026
  • Dimensions: 9 x 6 x 0.94 inches
  • Shipping Weight: 1.62 pounds
  • Page Count: 424

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