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Practical Pricing|M. Calogridis

Practical Pricing : Translating Pricing Theory Into Sustainable Profit Improvement

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Overview

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Details

  • ISBN-13: 9780230614604
  • ISBN-10: 0230614604
  • Publisher: Palgrave MacMillan
  • Publish Date: January 2010
  • Dimensions: 9.3 x 6.3 x 0.7 inches
  • Shipping Weight: 0.95 pounds
  • Page Count: 190

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