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Practical Pricing : Translating Pricing Theory Into Sustainable Profit Improvement
Overview
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.
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Details
- ISBN-13: 9780230614604
- ISBN-10: 0230614604
- Publisher: Palgrave MacMillan
- Publish Date: January 2010
- Dimensions: 9.3 x 6.3 x 0.7 inches
- Shipping Weight: 0.95 pounds
- Page Count: 190
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