{ "item_title" : "Practical Prompting for Digital Communicators", "item_author" : [" Andrea Varenzi "], "item_description" : "An effective prompt is not a magic formula. It is a well-designed working brief. This manual shows digital communication professionals how to turn vague requests into clear, executable, and testable instructions.The method starts with the architecture of a professional prompt - role, objective, context, sources, constraints, format, examples, and quality criteria - and applies it to:Content planning & Social mediaCopywriting & UX writingLanding pages & Visual briefsAutomation & Fact-checkingBrand voice & GovernanceThe book includes 100 practical prompts organized into ten sections, with variables to complete, review checks, exercises, and quick-reference sheets at the end of each chapter. An essential glossary explains key terms, while official references support the verification of details that may change over time.It is designed for communicators, copywriters, social media managers, content designers, marketers, and teams that want a repeatable way to work with AI while retaining editorial responsibility for the final output.The approach is platform-independent: its principles, templates, and workflows can be adapted across different AI tools.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/817/114/9798171147952_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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