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A Practical guide to the New Product Development Process|Prasad Mahindarathne

A Practical guide to the New Product Development Process

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Overview

Drawing on academic insights, proven industry practices, and real-world applications, this guide offers a step-by-step roadmap for transforming creativity into impact. Whether you are starting your academic journey, building a business, or seeking to innovate within your profession, this book provides the clarity and confidence you need.

Inside, you will discover:
✅ The key stages of the New Product Development (NPD) process
✅ Practical lessons from academia and industry leaders
✅ Actionable strategies to nurture creativity and innovation
✅ Inspiration to bring fresh, market-ready ideas to life

If you are a student eager to learn, an entrepreneur looking for your next breakthrough, or a professional determined to innovate, this book will be your trusted companion for success.

This item is Non-Returnable

Details

  • ISBN-13: 9798267725262
  • ISBN-10: 9798267725262
  • Publisher: Independently Published
  • Publish Date: October 2025
  • Dimensions: 9 x 6 x 0.16 inches
  • Shipping Weight: 0.26 pounds
  • Page Count: 78

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