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The Practitioner's Guide to Product Management|General Assembly

The Practitioner's Guide to Product Management

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Format: EPUB What's this?
Language: eng

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Overview

This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure.

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience.

The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

This item is Non-Returnable

Details

  • ISBN: 9781455548552
  • Publisher: Grand Central Publishing
  • Imprint: Grand Central Publishing
  • Date: Jan 2015
  • Seller Statement: Sold by Hachette Book Group USA

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