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Predictive Technology in Social Media|Cristina Fernández-Rovira

Predictive Technology in Social Media

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Overview

Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.

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Details

  • ISBN-13: 9781032103402
  • ISBN-10: 103210340X
  • Publisher: CRC Press
  • Publish Date: July 2022
  • Dimensions: 9.21 x 6.14 x 0.5 inches
  • Shipping Weight: 1.04 pounds
  • Page Count: 192

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