{ "item_title" : "Price vs. Performance", "item_author" : [" J. Stelly "], "item_description" : "The United States Department of Defense (DoD) is currently recapitalizing its aging fighter aircraft inventory with the F-22A and F-35. While the DoD may consider cost and performance issues, it does not use a quantitative model that effectively measures the tradeoffs between the two. This thesis constructs a hedonic model of the fighter aircraft market to measure the implicit price on fighter performance characteristics and specifically applies it to next-generation aircraft. Data from 50 aircraft from 1949-present were used to construct two models - one based on procurement costs and one based on research, design, test, and evaluation (RDT and E) costs. The models, based on a linear Box-Cox transformation, demonstrated that the unique F-22A trait, the ability to super-cruise, has the highest per-unit implicit price ($68.5M), followed by the stealth technology ($58.7M) and large-scale integrated circuitry ($55.3M). The high marginal value for the super-cruise trait implies that, depending on how super-cruise is used operationally, the F-35A may be a more effective purchase in terms of resource allocation than the F-22A.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/28/829/893/1288298935_b.jpg", "price_data" : { "retail_price" : "13.95", "online_price" : "13.95", "our_price" : "13.95", "club_price" : "13.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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