{ "item_title" : "Pricing Intelligence", "item_author" : [" Frank Buckler "], "item_description" : "A pricing book for managers who read too many pricingbooks If you agree to some of those statements, you will be surprisedin this book:Pricing strategy is the most critical taskCustomers won't tell you what they want to payUse of Expert Judgement in pricing is mostly good enoughProper price range can be found solely from empirical data or surveyThere is a simple reason why pricing practices mostly do notmeet expectations: The insights that inform them.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/837/677/9798376771235_b.jpg", "price_data" : { "retail_price" : "25.00", "online_price" : "25.00", "our_price" : "25.00", "club_price" : "25.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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