{ "item_title" : "Principals of Digital Communication Systems", "item_author" : [" Lokesh C", "Nataraj K. R.", "Rekha K. R. "], "item_description" : "Communication has been one of the deepest needs of the human race throughout recorded history. It is essential to forming social unions, to educating the young, and to expressing a myriad of emotions and needs. Good communication is central to a civilized society. The various communication disciplines in engineering have the purpose of providing technological aids to human communication. One could view the smoke signals and drum rolls of primitive societies as being technological aids to communication, but communication technology as we view it today became important with telegraphy, then telephony, then video, then computer communication, and today the amazing mixture of all of these in inexpensive, small portable devices. Initially these technologies were developed as separate networks and were viewed as having little in common. As these networks grew, however, the fact that all parts of a given network had to work together, coupled with the fact that different components were developed at different times using different design methodologies, caused an increased focus on the underlying principles and architectural understanding required for continued system evolution.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/6/20/678/540/6206785408_b.jpg", "price_data" : { "retail_price" : "100.00", "online_price" : "100.00", "our_price" : "100.00", "club_price" : "100.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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