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Principles of Business|Richard Wilson

Principles of Business : Marketing: Print Purchase Includes Free Online Access

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Overview

Marketing is used by all industries--business, retail, software, manufacturing, the media--any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing--advertising, copy writing, social media, branding--are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service.

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Details

  • ISBN-13: 9781682175996
  • ISBN-10: 1682175995
  • Publisher: Salem Press
  • Publish Date: August 2017
  • Dimensions: 10.2 x 8.2 x 1.2 inches
  • Shipping Weight: 2.8 pounds
  • Page Count: 300

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