{ "item_title" : "The 9 Principles of Coaching", "item_author" : [" Mike Pritula "], "item_description" : "I've trained managers and new coaches across dozens of companies, and I've watched hundreds of first sessions. Thesame thing breaks every single time.Someone brings a problem. The new coach listens for ten seconds, then pounces - Have you tried-? What you shoulddo is-. It feels like helping. It isn't. The client nods, says thanks, and changes nothing. Two weeks later the same problemis back, bigger. The client quietly stops booking. That's not coaching. It's advice with a stopwatch, and nobody pays twicefor it.Here is why it keeps happening. Coaching looks like a set of tools, so people learn the tools and assume that is the craft. Itisn't. The skill that makes someone pay you to coach them is invisible - it is how you hold the conversation, the principlesunderneath every question you ask. Get those wrong and the best technique collapses into a smarter way of telling peoplewhat to do.What works: The Nine Guiding Principles - the philosophy that separates a coach from a bossThe Powerful-Question Framework - questions that make people think instead of defendThe Levels-of-Listening Ladder - hearing what the client didn't quite sayThe Goal-to-Strategy Builder - turning a vague goal into a plan the client ownsWhat doesn't: Giving advice dressed up as a questionAsking leading questions you already know the answer toSolving the problem for them so you feel usefulThe system in this book is what I've seen work, drawn from a coaching course I've taught to working managers and would-be coaches. 57 ready-to-use templates inside - no downloads, no resource pages, just turn the page.An ICF coach-training program runs $4,000 to $15,000, and hiring an executive coach averages around $297 an hour. Thisis the same craft, for the price of lunch.Stop performing helpfulness. Learn to run a session people come back for - and pay for. Read it, then go coach someonefor real.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/818/689/9798186895824_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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