{ "item_title" : "Principles of Fintech", "item_author" : [" Alex Zarifis "], "item_description" : "Principles of Fintech is designed to prepare upper-level undergraduate and postgraduate business and financial management students to innovate with the latest financial technology. It combines real-world examples, critical reflection and applied frameworks for students to understand how to use Fintech creatively and responsibly in their future careers.This textbook:-Introduces the fundamentals of Fintech, including the technology and business models underpinning it-Covers the use of key technologies, such as generative AI and blockchain, as well as the applications of Fintech from digital payment to insurance (InsurTech) and wealth and asset management (WealthTech),-Considers ethics, governance and risk management in building consumer trust in Fintech organizations, and ensuring longevity Principles of Fintech bridges the gap between technology, finance and strategy, with real-world examples from both successful and failed Fintech initiatives. This textbook includes key pedagogical features such as learning objectives, chapter summaries and reflective questions to challenge students to apply theory into practical contexts. Additional online resources include lecturer slides, suggested classroom activities, discussion question prompts, and regularly updated real-world examples and further reading.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/39/862/913/1398629138_b.jpg", "price_data" : { "retail_price" : "95.00", "online_price" : "95.00", "our_price" : "95.00", "club_price" : "95.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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