{ "item_title" : "The Principles of Influence", "item_author" : [" Sachin Wasnik "], "item_description" : "The Principles of Influence is a practical guide to understanding the psychology of persuasion, trust, and meaningful communication. Whether you're a business professional, entrepreneur, leader, salesperson, educator, or someone looking to strengthen personal relationships, this book will help you develop ethical influence that inspires action without manipulation.By combining proven psychological principles with real-world strategies, you'll learn how people make decisions, build trust, respond to authority, and form lasting connections. Instead of relying on pressure or persuasion tactics, you'll discover how authentic influence is built through credibility, empathy, confidence, and effective communication.Inside this book, you'll discover how to: Build trust and credibility in every interaction.Communicate with confidence and clarity.Understand the psychology behind decision-making.Strengthen leadership and personal influence.Improve negotiation and persuasion skills ethically.Develop emotional intelligence for stronger relationships.Inspire action while maintaining integrity.Whether your goal is career advancement, business growth, leadership excellence, or personal development, The Principles of Influence provides practical tools to help you communicate more effectively, earn respect, and create lasting positive impact in every area of life.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/071/9798190716986_b.jpg", "price_data" : { "retail_price" : "25.00", "online_price" : "25.00", "our_price" : "25.00", "club_price" : "25.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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