{ "item_title" : "Principles of Marketing", "item_author" : [" Manfred Bruhn "], "item_description" : "Learn about the principles of marketing - a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.ContentMarketing as a Management ProcessStrategic MarketingMarket ResearchProduct and Pricing PolicyCommunication and Sales PolicyMarketing Organization and Controlling", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/65/845/833/365845833X_b.jpg", "price_data" : { "retail_price" : "99.99", "online_price" : "99.99", "our_price" : "99.99", "club_price" : "99.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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