{ "item_title" : "Principles of Persuasion", "item_author" : [" Rashad Kheir "], "item_description" : "In a world where opinions are plentiful and voices compete for attention, Principles of Persuasion offers a measured and thoughtful exploration of the delicate art of changing minds, not through loud insistence, but through gentle persuasion. Drawing upon the enduring traditions of logic, rhetoric, and the ever-shifting influence of circumstance, this work examines the subtle forces that shape belief, inspire agreement, and guide human decision. It is not a treatise on manipulation, but a meditation upon persuasion as a refined craft, an exchange between speaker and listener. Witty in its reflections, yet gracious in its tone, it reveals that true persuasion is neither a matter of force nor a matter of flattery, but a cultivated art founded on integrity, clarity, and mutual respect. These pages offer not a manual of tricks, but an invitation to influence with honour and purpose. Let this be your invitation to persuade and influence with its enduring principles.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/03/711/130/1037111303_b.jpg", "price_data" : { "retail_price" : "7.95", "online_price" : "7.95", "our_price" : "7.95", "club_price" : "7.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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