{ "item_title" : "Principles And Practice Of Advertising (1911)", "item_author" : [" Gerald Bertram Wadsworth "], "item_description" : "Principles and Practice of Advertising is a book written by Gerald Bertram Wadsworth in 1911. The book is a comprehensive guide to the principles and practices of advertising, covering everything from the history of advertising to the psychology of consumer behavior. The book is divided into several sections, each covering a different aspect of advertising. The first section provides an overview of the history of advertising, tracing its evolution from the earliest forms of advertising to the modern-day advertising industry. The second section focuses on the principles of advertising, including the importance of knowing your target audience, creating effective messages, and measuring the success of your advertising campaigns. The third section delves into the psychology of consumer behavior, exploring how people make purchasing decisions and how advertisers can influence these decisions through their messaging and branding. The fourth section covers the practical aspects of advertising, including the different types of advertising media, how to create effective ad campaigns, and how to measure the success of your advertising efforts. Overall, Principles and Practice of Advertising is a valuable resource for anyone interested in the history, principles, and practices of advertising. It provides a comprehensive overview of the subject matter and offers practical advice for creating effective advertising campaigns.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/16/492/518/1164925180_b.jpg", "price_data" : { "retail_price" : "33.95", "online_price" : "33.95", "our_price" : "33.95", "club_price" : "33.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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