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Principles of Retailing|John Fernie

Principles of Retailing

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Overview

To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

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Details

  • ISBN-13: 9781138791947
  • ISBN-10: 1138791946
  • Publisher: Routledge
  • Publish Date: June 2015
  • Dimensions: 9.1 x 6.2 x 0.9 inches
  • Shipping Weight: 1.45 pounds
  • Page Count: 350

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