{ "item_title" : "Printing Colors in Graphic Design", "item_author" : [" Sendpoints "], "item_description" : "Colors are so universally used that every designer should pay attention to them when designing. They are so important that they to some degree determine the overall design. This book introduces two systems of printing colors--CMYK and PMS--in a plain way, explaining how they are produced and the principles behind them with texts and illustrations. Meanwhile, it showcases a substantial selection of projects for readers' well-rounded understanding of printing colors and their functions.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/88/147/042/9881470420_b.jpg", "price_data" : { "retail_price" : "29.90", "online_price" : "29.90", "our_price" : "29.90", "club_price" : "29.90", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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