{ "item_title" : "Printing types, their history, forms, and use", "item_author" : [" Daniel Berkeley Updike "], "item_description" : "Behind every page you read lies a hidden civilisation of letterforms, tools and choices. Daniel Berkeley Updike opens that world with authority and quiet passion in Volume I of 'Printing Types, Their History, Forms, and Use'. The detail here is astonishing. Drawing on a lifetime in the printing trade, Updike traces the emergence of European type from its earliest metal punches through the disciplined elegance of Renaissance and early modern presses, always relating the shapes of letters to the cultures that shaped them. The result is a classic typography reference: at once a history of printing, a study of type forms, and a deeply observant portrait of how typefaces and fonts history mirrors the history of civilisation itself. More than a technical printing types handbook, this work speaks to anyone fascinated by traditional book arts, letterpress type design, and the evolution of graphic communication. It has long stood as a reference for printers, a typographers and designers guide, and a cornerstone among graphic design classics, illuminating the history of book design with clarity and exacting scholarship. Casual readers curious about early modern printing history will find a lucid, humane narrative; serious students and collectors will recognise a primary source in the development of modern typographic taste. Republished by Alpha Editions in a careful modern edition, this volume preserves the spirit of the original while making it effortless to enjoy today - a heritage title prepared for readers and collectors alike.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/35/360/530/935360530X_b.jpg", "price_data" : { "retail_price" : "39.71", "online_price" : "39.71", "our_price" : "39.71", "club_price" : "39.71", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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