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"item_title" : "Proceedings of the 1988 Academy of Marketing Science (Ams) Annual Conference",
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Proceedings of the 1988 Academy of Marketing Science (Ams) Annual Conference
Overview
Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education/Macromarketing.- Marketing Management.- Sales Management/Industrial Marketing.- Marketing of Services.- Research Methodology.- Channels and Physical Distribution.- Research in Progress.
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Details
- ISBN-13: 9783319369198
- ISBN-10: 3319369199
- Publisher: Springer
- Publish Date: October 2016
- Dimensions: 11 x 8.25 x 1.13 inches
- Shipping Weight: 2.72 pounds
- Page Count: 532
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