{
"item_title" : "Procurement Marketing",
"item_author" : [" Udo Koppelmann", "A. Lüders "],
"item_description" : "This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.",
"item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/54/064/459/3540644598_b.jpg",
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Overview
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
This item is Non-Returnable
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Details
- ISBN-13: 9783540644590
- ISBN-10: 3540644598
- Publisher: Springer
- Publish Date: July 1998
- Dimensions: 9.21 x 6.14 x 0.5 inches
- Shipping Weight: 1.01 pounds
- Page Count: 184
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