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Procurement Marketing|Udo Koppelmann

Procurement Marketing : A Strategic Concept

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Overview

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

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Details

  • ISBN-13: 9783540644590
  • ISBN-10: 3540644598
  • Publisher: Springer
  • Publish Date: July 1998
  • Dimensions: 9.21 x 6.14 x 0.5 inches
  • Shipping Weight: 1.01 pounds
  • Page Count: 184

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