{ "item_title" : "Product Design", "item_author" : [" Kevin Otto", "Kristin Wood "], "item_description" : "FEATURES/BENEFITSFundamental approach is that reverse engineering and teardowns offer a new better paradigm for design instruction, permitting a modern learning cycle of experience, hypothesis, understanding, and then execution.Concrete experiences with hands-on products.Applications of contemporary technologies.Studies of systematic experimentation.Exploration of the boundaries of design methodology.Decision making for real product development.Discusses the foundation material of product design, including a philosophy for learning and implementing product design methods.Each chapter includes both basic and advanced techniques for particular phases of product development. ", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/13/021/271/0130212717_b.jpg", "price_data" : { "retail_price" : "319.99", "online_price" : "319.99", "our_price" : "319.99", "club_price" : "319.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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