{ "item_title" : "Product Design", "item_author" : [" Mike Baxter "], "item_description" : "Systematic and practical in its approach, Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research to product launch. It offers both a structured management framework for product development and an extensive range of specific design methods. Featuring Design Toolkits that give practical, step-by-step instructions on systematic design methods, the book aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. This major text is ideal for anyone involved in the design of new products for manufacture.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/74/874/197/0748741976_b.jpg", "price_data" : { "retail_price" : "126.99", "online_price" : "126.99", "our_price" : "126.99", "club_price" : "126.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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