{ "item_title" : "Product Research", "item_author" : [" N. R. Srinivasa Raghavan", "John A. Cafeo "], "item_description" : "I: Innovation and information sharing in product design: Improving Intuition in Product Development Decisions, by Jeffrey Hartley; Design Creativity Research, by Amaresh Chakrabarti; User Experience-Driven Wireless Services Development, by Jee Y. Park and Giridhar D. Mandyam; Integrating Distributed Design Information in Decision-based Design, by Justin A. Rockwell, Sundar Krishnamurty, Ian R. Grosse, Jack Wileden; II: Decision making in engineering design: The Mathematics of Prediction, by George A. Hazelrigg; A Study of Simulated Decision-Making in Preliminary Vehicle Design, by Joseph A. Donndelinger, J. A. Cafeo, and R. L. Nagel; Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems, by S. S. Rao and Kiran K. Annamdas; Role of Robust Engineering in Product Development, by Rajesh Jugulum; Distributed Collaborative Designs: Challenges and Opportunities, by Abhijit Deshmukh, Timothy Middelkoop, and Chandrasekar Sundaram III: Customer driven product definition: Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process - A Practitioner's perspective, by Srinivasan Rajagopalan; A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer, by R P Suresh and Anil K Maddulapalli; Text mining of Internet content: The bridge connecting product research with customers in the digital era, by S.Shivashankar, B. Ravindran, N.R.Srinivasa Raghavan; A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute levels for Conjoint Study, by Malay Bhattacharyya and Atanu Chaudhuri; IV: Quantitative methods for product planning: Project Risk Modelling and Assessment in New Product Development, by Jian-Bo Yang, Dawei Tang, Dong-Ling Xu, Kwai-Sang Chin; Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences using Local Markov Models, by Satish T.S. Bukkapatnam, Hui Yang, Foad Modhavi; Two period product choice models for commercial vehicles, by Atanu Chaudhuri and K.N Singh. Index", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/04/812/859/9048128595_b.jpg", "price_data" : { "retail_price" : "169.99", "online_price" : "169.99", "our_price" : "169.99", "club_price" : "169.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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