{ "item_title" : "Product Strategy", "item_author" : [" Gary Metcalfe "], "item_description" : "Learning how to create and manage a product strategy is essential to dominate your competitionMany companies may try to go without this strategy, assuming that they will be just fine developingproducts without one. Often this leads to a lot of issues, wasted time and money, and a product thatfails. Do not be one of themInside you will learn:What is a product strategyThe different types of innovations that you may work on with your productsHow to differentiate your productsHow to pick out the right customers for your productWhen it is time to pivot or make changes to your product ideasHow often you need to make changes to your product strategyHow to improve the customer experienceWhy the product strategy is so important to growing your businessThe life cycle of your product and why it is so important to learn and understandSimple ways to be clear on your innovation strategyThe importance of getting your business model to work with your product strategyAnd so much moreWhen you are ready to add a product strategy to your business, either with a brand new product or with the one you have had on the market for some time, make sure to get this guidebook to help you get started", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/79/079/354/1790793548_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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