{ "item_title" : "Professional Selling", "item_author" : [" C. Shane Hunt", "George Deitz", "John D. Hansen "], "item_description" : "Sales is at the heart of modern business. Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organizations, and students' own career prospects is relevant to every student, whatever their major. Career success will be determined in part by how well students tell their personal narrative and sell themselves to employers, investors, or graduate schools. Professional Selling was developed for today's instructors to inspire and motivate tomorrow's leaders, on the principle that everyone is a salesperson. It sets out to provide up-to-date professional selling content that is high quality, socially responsible, and right-sized for a range of course lengths and modalities; to engage students with a highly readable narrative built on modern examples; and to integrate digital resources that strengthen teaching and learning. Throughout the text, coverage of AI's growing impact on selling explores how emerging technologies are transforming sales strategies, customer relationships, and the role of today's sales professionals. ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/26/522/691/1265226911_b.jpg", "price_data" : { "retail_price" : "286.50", "online_price" : "286.50", "our_price" : "286.50", "club_price" : "286.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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