{ "item_title" : "Profile Analysis of Small Scale Entrepreneurs", "item_author" : [" Brinda Kalyani P. R. "], "item_description" : "This book analyses the profile of small scale entrepreneurs of Madurai region in India. The profile of the small scale entrepreneurs has got a typical structure which characterizes the industrial estates' ability to attract them towards the place. It considers the type of industry, nature of the organization, year of establishment of the unit, gender of the respondent, age of the respondent, educational qualification of the respondent, amount of capital invested, average annual sales turnover/income from job work, average annual net profit from unit, previous experience before starting/running this unit, years of experience in the existing field, details about the generation of the business, etc.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/6/20/842/169/6208421691_b.jpg", "price_data" : { "retail_price" : "46.00", "online_price" : "46.00", "our_price" : "46.00", "club_price" : "46.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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