{ "item_title" : "Profit Per Call", "item_author" : [" Jd R. Lawson "], "item_description" : "You know HVAC. You don't know how to stop being its hostage.You're booked solid, your trucks never stop moving, and somehow the bank account never reflects how hard you're working. You're the best technician in your company - which is exactly the problem. Every callback, every quote, every decision still runs through you, and the day you take off is the day everything quietly falls apart.PROFIT PER CALL is the practical, no-fluff playbook for HVAC contractors who are done trading their health for revenue that never seems to stick. Written by a retired licensed mechanical engineer with 25+ years of hands-on HVAC experience across three countries, this book replaces guesswork with the exact systems that turn a chaotic service business into a company that actually works - with or without you standing in it.Inside, you'll build: A fully-loaded pricing calculator that reveals your true cost per billable hour - and why most contractors are losing money on jobs they think are profitableA flat-rate pricing book for your top 20 repairs, plus word-for-word scripts that kill price objections without discountingA Good-Better-Best options script that turns routine service calls into replacement revenue, without turning your techs into salesmenA three-tier service agreement program that builds real recurring revenue - so January stops feeling like financial survivalA hiring and onboarding system that stops the revolving door of bad hires and builds a team that doesn't fall apart when you step backA one-page SOP framework that documents your operations so the business runs without you micromanaging every callA lean three-channel marketing stack - Google Local Services Ads, referrals, and database reactivation - that fills your calendar without burning cash on agencies that can't prove ROIA Monday Morning Dashboard with the five numbers that tell you exactly how your business is performing, every single weekA Business Value Scorecard that shows you what your company is actually worth - and what to fix now, even if you're a decade from sellingThis isn't theory from a consultant who's never run a truck. Every system in this book was built and field-tested in real HVAC companies - your own pricing, your own team, your own numbers, not generic advice borrowed from a different industry.Whether you're running one truck or twelve, drowning in callbacks or just tired of being the only person who can quote a job correctly, PROFIT PER CALL gives you the exact playbook to stop being your own best employee - and start running the company you actually built.Stop guessing. Start running a real business. Scroll up and grab your copy today.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/818/564/9798185649466_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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