{ "item_title" : "Profiting from Artificial Intelligence", "item_author" : [" Philipp Max Hartmann "], "item_description" : "While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/75/192/229/3751922296_b.jpg", "price_data" : { "retail_price" : "54.50", "online_price" : "54.50", "our_price" : "54.50", "club_price" : "54.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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