{ "item_title" : "The Program", "item_author" : [" Nick Baumgardner "], "item_description" : "In The Program: Michigan, take a more profound and unique journey into the history and culture of Wolverines football. This thoughtful and engaging collection of essays captures the astute fans' history of the celebrated program, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the team's iconic identity. Through wheeling and dealing, mythmaking and community building, explore where Michigan football has been, how it rose to the pinnacle of college sports, and how it will continue to evolve and stay in contention for generations to come. Wolverines fans in the know will enjoy this personal, local, in-depth look at team history.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/63/727/783/1637277830_b.jpg", "price_data" : { "retail_price" : "28.00", "online_price" : "28.00", "our_price" : "28.00", "club_price" : "28.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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