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Progress in Communication Sciences, Volume 13|George Barnett

Progress in Communication Sciences, Volume 13

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Overview

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

This item is Non-Returnable

Details

  • ISBN-13: 9781567502770
  • ISBN-10: 1567502776
  • Publisher: Praeger
  • Publish Date: September 1997
  • Dimensions: 9.21 x 6.14 x 0.69 inches
  • Shipping Weight: 1.25 pounds
  • Page Count: 278

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