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"item_title" : "Progress in Communication Sciences, Volume 13",
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"item_description" : "This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.",
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Progress in Communication Sciences, Volume 13
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Overview
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
This item is Non-Returnable
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Details
- ISBN-13: 9781567502770
- ISBN-10: 1567502776
- Publisher: Praeger
- Publish Date: September 1997
- Dimensions: 9.21 x 6.14 x 0.69 inches
- Shipping Weight: 1.25 pounds
- Page Count: 278
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