{ "item_title" : "Progressive Exercises in Typography", "item_author" : [" Ralph Andrews Loomis", "Frederic W. Goudy "], "item_description" : "Through a series of carefully crafted exercises, this book provides a step-by-step approach to honing typographic skills and mastering the art of visual communication through type.This comprehensive and hands-on guide offers practical guidance and creative inspiration from understanding the fundamentals of type anatomy and hierarchy to exploring advanced concepts of layout and composition. First published in 1915, this book features a series of exercises to help beginners and experienced designers alike create visually compelling and impactful typographic work.The chapters featured in this volume include:Rules for CompositionHow to Remove the Type from the StickHolding Type in DistributionQuestions and Problems in PrintingComputations in PrintingExercises", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/44/374/590/1443745901_b.jpg", "price_data" : { "retail_price" : "26.99", "online_price" : "26.99", "our_price" : "26.99", "club_price" : "26.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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