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Promotional Culture and Convergence|Helen Powell

Promotional Culture and Convergence : Markets, Methods, Media

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Overview

Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

This item is Non-Returnable

Details

  • ISBN-13: 9780415672801
  • ISBN-10: 0415672805
  • Publisher: Routledge
  • Publish Date: April 2013
  • Dimensions: 9.24 x 6.16 x 0.54 inches
  • Shipping Weight: 0.87 pounds
  • Page Count: 256

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