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Promotional Culture and Convergence : Markets, Methods, Media
by Helen Powell
Other Available Formats
Overview
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.
This item is Non-Returnable
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Details
- ISBN-13: 9780415672801
- ISBN-10: 0415672805
- Publisher: Routledge
- Publish Date: April 2013
- Dimensions: 9.24 x 6.16 x 0.54 inches
- Shipping Weight: 0.87 pounds
- Page Count: 256
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