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Promotional Practices and Perspectives from Emerging Markets|Sudhir Rana

Promotional Practices and Perspectives from Emerging Markets

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Overview

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

This item is Non-Returnable

Details

  • ISBN-13: 9781032325491
  • ISBN-10: 1032325496
  • Publisher: Routledge India
  • Publish Date: May 2024
  • Dimensions: 9.21 x 6.14 x 0.58 inches
  • Shipping Weight: 0.86 pounds
  • Page Count: 274

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