{ "item_title" : "Protecting Your Intellectual Property Rights", "item_author" : [" Peggy E. Chaudhry", "Alan Zimmerman "], "item_description" : "Dedication.- Acknowledgments.- Preface.- Introduction.- The global growth of counterfeit trade.- The supply of counterfeit trade: the problem countries.- Modeling the intellectual property rights environment.- The demand for counterfeit trade: consumer complicity.- The use of anti-piracy marketing techniques to educate the consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The special case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial counterattack: traditional and novel anti-counterfeiting strategies.- The future: will the piracy paradox persist?.- References.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/46/145/567/1461455677_b.jpg", "price_data" : { "retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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