{ "item_title" : "Protein First", "item_author" : [" Matthew Cole "], "item_description" : "Stop dieting. Start building a system.Most fat loss advice fails for one reason: it ignores biology.You don't need extreme restriction.You don't need endless cardio.You don't need perfect motivation.You need structure.Protein First is a practical, science-based system for sustainable fat loss designed for real life. It combines high-protein nutrition, moderate calorie control, resistance training and behavioural strategy into one clear framework.No gimmicks.No elimination diets.No all-or-nothing thinking.Inside this book, you'll learn: Why most diets fail and how to avoid the restriction → binge cycleHow much protein you actually need to preserve muscle while losing fatHow to estimate calories without obsessionHow to build repeatable high-protein mealsHow to protect your metabolism during dietingWhy NEAT (daily movement) matters more than you thinkHow to use diet breaks strategicallyHow to stop relying on motivation and build identity-based disciplineA structured 80 percent rule that allows flexibility without losing progress20 fully detailed high-protein meals designed for fat lossThis book is not about losing weight quickly.It is about losing fat while preserving muscle.It is about building a body you can maintain.It is about aligning biology and behaviour.If you are ready to stop restarting and start progressing, this system will show you how.Eat protein first.Train consistently.Move daily.Adjust patiently.The long game wins.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/825/133/9798251339727_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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