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Psychodynamics|John Tyler

Psychodynamics : Beyond Demographics and Psychographics A whole new way of understanding people

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Overview

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

Details

  • ISBN-13: 9781938015243
  • ISBN-10: 193801524X
  • Publisher: Kbpublishing
  • Publish Date: July 2015
  • Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 0.57 pounds
  • Page Count: 96

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