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Psychodynamics : Beyond Demographics and Psychographics A whole new way of understanding people
by John Tyler
Overview
Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.
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Details
- ISBN-13: 9781938015243
- ISBN-10: 193801524X
- Publisher: Kbpublishing
- Publish Date: July 2015
- Dimensions: 9 x 6 x 0.4 inches
- Shipping Weight: 0.57 pounds
- Page Count: 96
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