{ "item_title" : "Psychology of Choices", "item_author" : [" Sandhya Rao "], "item_description" : " The thought of writing a book was somewhere there in the recesses of my mind, but I never took it seriously. I noticed that social media, which I avoided for a long time, is now flooded with people announcing classes and courses for those aspiring to become authors. I wanted to know what I can do to my passion for writing. So far, I was only writing articles and blogs. I have been writing many articles and blogs in reputed journals in India, some foreign publications, and on LinkedIn, and now I got the sudden and impulsive urge to write a book. I have the passion and time. I remember my late father, a Management Professor, was writing books after retirement, till he was 84 years. This thought inspired me to take the plunge and make this a reality. Since my core subject is psychology and I am a psychologist, I started with the thought of writing something about or related to my subject. The thought of whether I should write a book started bothering me. I got the inspiration for my book from this thought process: why we make choices, how we make them and why is it so difficult to make choices. I sincerely hope readers will enjoy my book as much as I enjoyed writing it", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/35/898/092/9358980923_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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